For Immediate Release (Release on PRLeap.com - Click here to view)
6 February 2007

In his newest eBook, “Copy Revolution: Discover the Power of Unstoppable Persuasion”, highly diversified marketing and PR copywriter, Joshua Boswell, unveils unique marketing tactic based on what he calls, “sub-prime personality filters”.

As a freelance copywriter, Joshua has written extensively for leading technology companies such as Sony, Microsoft, Google, Verizon, and Corel.  As a public relations and sales generation specialist, he writes emails, website copy, brochures, sales letters, and B2B/B2C collateral pieces.

“The ability to consistently produce effective, persuasive copy for major technology corporations is a result of truly understanding people and why we take action.  That’s what makes the ‘sub-prime filters’ so powerful – they define why we take action,” says Boswell.

Further explaining this unique approach to marketing, Boswell states, “All of us have something deep inside that defines who we are, our individual preferences, and ultimately our actions.  The ‘sub-prime filter’ model allows marketing professionals to almost instantly understand their audience, relate to their wants and needs, and provide clear solutions to their problems. When you can do that, people buy.”

Inside “Copy Revolution: Discover the Power of Unstoppable Persuasion”, Boswell outlines these aspects of his model:

1. The “Action Cycle” that allows individuals to convert ordinary, everyday information into action
2. The 4 dominant “Sub-Prime Filters” and how they affect each of us
3. How marketing professionals can define their goods and services using the “sub-prime filters” to more quickly and persuasively reach their audience
4. How to incorporate the “sub-prime filter” model into existing copy, websites, emails, collateral pieces and other marketing campaigns

A copy of Joshua’s new eBook is available for immediate download from his website: www.copyrevolution.com/ebook.

“How good is Joshua? I'll just say that I've personally used him to write one of my promotions and a number of my articles," said Bob Bly, author of over 65 books primarily dealing with copywriting and marketing.

The ebook is generating so much buzz, that Boswell will be offering his valuable insights in a 3-day, intensive workshop, which is selling out quickly. The “Copy Revolution: Discover the Power of Unstoppable Persuasion” workshop is being held March 1-3rd, 2007 in Las Vegas.  Enrollment is limited – and registration information can be found at -  http://joshuaboswell.com/ .

Complete information on Joshua’s services, including sample pieces, testimonials, and client listings can be found on his website: www.earnmorecopy.com

Note to Editors:  Joshua Boswell, also known as “The Spellbinder”, is a marketing and public relations copywriter that specializes in the technology industry.  Joshua has over 15 years of business experience.  His writing can be found among countless PR and marketing collateral pieces produced by companies like Microsoft, Google, Sony, Corel, and others.  Joshua can be reached directly at This e-mail address is being protected from spambots. You need JavaScript enabled to view it   or (801) 794-4960.  For further information visit his website at: www.earnmorecopy.com

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