Meet Collectorz.com

In October of 2008 the global economy was being hammered. Major banks were going belly up, consumers were closing their wallets, and real estate was dropping like mercury in Antarctica.

In the middle of this Alwin Hoogerdijk, owner of Collectorz.com, proposed to release a new version of their product. Their challenge was that getting customers to upgrade had been painful. With hard times, they were just slow to adopt new versions of the software.

This challenge was compounded by the fact that the new version actually stripped out several features and simplified the interface.

Collectorz.com was hoping for about 1,100 upgrades with this release. I felt we could much, much better.

The Solution: The Preview Club

After consulting with me, Alwin and crew put together the "Preview Club". This was a fascinating mix of auto-responder messages, screenshots, and good-ol' fashioned hypnotic, curiosity-building marketing.

The Results: "Ka-ching Like Crazy"

When the campaign reached it's focal point and we finally allowed user to actually upgrade, I got this email from Alwin:

"Hey Joshua,

Man, that Preview Club idea was brilliant :-)  Our people went for it like crazy.

The number of upgrades we have went up from 1,110 to 4,610 ... 3,500 since yesterday afternoon and counting.... our system is going ka-ching like crazy... :-)"

Ready to have your system go "ka-ching like crazy?" Click here to contact me.

Corel and the Messaging Problem

The Challenge: Email Paralysis

Corel had a serious problem... no was opening their emails. Well, at least few people were. And when the bulk of your revenues are drawn from email marketing, that is indeed bad news. They were on the verge of releasing a new product line, in addition to the global launch of two new product upgrades.

Because of this email challenge, the launches had been delayed so they could find an effective solution.

The Solution: Messaging Face Lift

Corel approached me about helping with their copy and their core message. After digging through past messages, emails, open rates, and statistics, I proposed a face lift.

Not just of the imaging, but of the entire message.

We invited real people to become mascots of the products, tell their stories, and get real with people. Corel had me copy-chief the entire project, as well as serve as the primary marketing consultant on both global launches.

I developed messages, themes and oversaw all the in-house copywriters.  We created 15 separate target segments and customized those down even further so that in the end we were having very nice one-to-one conversations with over 40 different groups.

The Results: Up-to 70% Open Rate - 59% Increase in Response Rate

We used Responsys to manage delivery and tracking of the emails (click here if you want to see their internal case study).  They reported open rates of 50% to 70% on most of the targeted segments. Later, Bernie (the direct response director over at Corel) told me their purchase rates had jumped by almost 60% because of the "face-lift".

Later he wrote me this brief, but nice note:

"Thanks again for all you've done. We could not have got here as fast and produced the quality creative, or these incredible results, without you." - Bernie Schroeder, Direct Marketing Manager

Do you wonder if your company can have these kind of results too? Click here to find out.

Early to Rise Proudly Sails Their Flagship

The Challenge: Selling A High-End Product in Down Economy

When everyone else in the information marketing world is boarding up the windows and trying to weather the storm, MaryEllen Tribby and Michael Masterson decide that they are going to sell a $2,000 online-marketing product to the masses.

But how do you get people to open their wallets and cough up $2,000 when they've stopped spending $20?

The Solution: Persuasive Copy + Irresistable Offer

In the middle of this dilemma they turned to me to handle all the copywriting on the project. This was no small order... multiple headlines/leads, full sales letter, order devices, and close to 90 emails, targeted to different segments.

Working very closely with Michael and the team, I crafted an offer and core message calculated at driving their list insane with buying pressure.

We first use auto-responders to draw out the core group of interested people from their list and created a pre-launch frenzy. Next we built up intense scarcity by limiting the number that could be sold and showing how close we were to hitting that gap.

During the course of 45 days, we tantalized, enticed, inspired and informed their list of more than 400,000 email subscribers.

The Results: Over-Sold, Scrambling, and 54% increase in Sales

The product officially was to launch on January 1.  In years past, they have continued to send promotional and scarcity emails for more than 10 days past launch to maximize sales.

Not this time - not with my copy. By December 28 they had already over-sold by 56 (they had a true space limit for program fulfilment) and sales were still coming in. They never did use the post-launch campaign I put together... no need.

Jessica, my primary contact and the project manager over there, sent me this nice testimonial:

"Joshua Boswell is a consummate professional and a breeze to work with. Not only did he help SELL OUT our flagship program in 2009, but he increased sales from the prior year.

He made himself available to us during our extensive project and was awesome at incorporating our ideas into his copy.

I would recommend using Joshua to anyone and will be using him again for future ETR projects."

Would you like to sell out early and skyrocket your profits like ETR did by using me? Click here now.

TechnicalLead and the Turnaround

The Problem: 80% Plummet in Sales

TechnicalLead.com enjoyed a rare and wonderful heyday.  They stepped into a software training market just as a number Internet technologies were driving the market up, up, up.

But then times changed. Adobe and other major software producers started losing sales to online solutions. Website developers started turning more and more to open-source tools.

The results were a sudden and horrible drop in sales for TechnicalLead.com.

The Solution: Turn on a Dime and Make a Dollar

In October they flew me down to Dallas for a two day, on-site consultation.  We brought in the key players, closed the doors, dropped the deadbolt, turned the phone off, and tore the business apart, limb by limb.

At the end, we realized that they only way to survive the market reversal was to take existing resources and re-purpose them. In other words, turn the entire company on a dime and head in a new direction.

The Results: Kicking the "heyday" to the Curb

The "dime" lasted from the end of October to the first of January... but, when the shipped was turned, it was a glorious sight. Sales skyrocketed... first to pre-crash levels... then to high-water mark levels... then to heyday levels... and then far beyond.

Just two days with me, and TechnicalLead.com was back in the game as an elite player. What could it do for you? Contact me now and find out.